Monday, 10 September 2012

Saving 'Awake' - The Essential Guide

It appears we did not have a very strong turnout for the Netflix campaign on Friday, so we're having a change of strategy. I've put together this guide for how YOU can help save Awake. Using this strategy means that there is no set date for saving Awake, so we can all just do it when we have time.

Here's how you can help save Awake in your own time:

Step One - Email or write to NBC's chairman, Robert Greenblatt:


Robert Greenblatt,
National Broadcasting Company,
30 Rockefeller Center,
New York, New York 10112,
United States.

Tip - Experts say writing letters has a much greater impact than sending emails.

Step Two - Contact TV writers who've given Awake good reviews, telling them what we're doing to save the show:

Twitter accounts: @kentucker, @snickrz and @WaitWhat_TV.

If you have an account on 'TV Fanatic', you can click here to send an email to one of their writers.

Step Three - Call NBC or other networks, telling them why they should pick up Awake:

Netflix - 408 540 3700
CBS - 212 975 3247
NBC - 212 632 3975
FX - 310 369 0949.

The more people who follow this guide and repeat this process, the more chance we have of promoting our campaign and saving Awake!

Sunday, 15 July 2012

'Netflix' Sleep Protest Cancelled

Unfortunately, due to lack of willing participants, the 'Netflix' sleep protest has been cancelled. However, a 'Netflix' campaign will still go ahead this Friday. First, we need ideas. I don't care how crazy they seem, I want to hear them!

Post your ideas here:

Saturday, 30 June 2012

Information on the 'Netflix' campaign

As you will know if you have kept up with our posts on Facebook and Twitter, starting today, we will be campaigning to 'Netflix' to pick up 'Awake'. I've decided to write this post for those who don't know how they can participate.

Try and do as many of these as you can (they're ranked from  most effective to least effective):
- Send a letter to 'Netflix'
The address for 'Netflix' is Netflix, Inc. 100 Winchester Circle, Los Gatos, California 95032.

- Tweet to 'Netflix'
The twitter account for 'Netflix' is @netflix

- Call 'Netflix'
As 'Netflix' has no email address that we can send emails to, call them! Their number is 0800 096 6379.

- Write on 'Netflix''s Facebook wall
The URL for this is

REMEMBER! When you are doing this, be sure to include a link to our new 'Save 'Awake'' video! Even if you are writing a letter, write the link down. Also, tell them why YOU think 'Awake' should be saved. Tell them about how 'Awake' has become a part of your life and how you will miss it.

If enough people participate, 'Netflix' will see this and realise what they're missing out on. We can do it!

Monday, 4 June 2012

How to save 'Awake' on Thursday

On June 7th 2012 (this Thursday), we will again campaign to save 'Awake'. The problem we have had in our previous campaigns is that things have been too complex/cost money, which alienated participants. Therefore, in this part of the campaign, we are keeping things simple.

You can help save 'Awake' by sending handwritten letters to NBC. By using handwritten letters instead of emails, it makes it look like we have gone to more effort, and NBC will take more notice of them. Don't put anything too dramatic in your letter, like 'I will just die if I never see 'Awake' again' or 'If you don't bring back 'Awake', I'll never watch NBC again!', because NBC will just dismiss these. The best thing to do is write an anecdote about how 'Awake' has become a part of your life, and how you will miss it if it isn't brought back. Comment on the acting/directing/writing of the show, give praise to the people who are a part of it - this will help NBC to see the mistake they have made.

Also, either on the back of your letter or on a separate piece of paper, draw a penguin. If you have kids (or a little brother/sister), get them to draw one, too! Send this to NBC with your letter.

NBC's address: 30 Rockefeller Plaza, New York, NY 10112, United States.

Remember, it's this Thursday!

We can do it. Together we can save 'Awake'.

Monday, 28 May 2012

The Campaign is Far From Over

Just to let everyone know, the part of the campaign that happened the day after the finale is not all we are doing to save this show.

You may have seen our conversation with Kyle Killen on Twitter, and many of you may have been a bit disheartened by it. Kyle Killen said to campaign for Jason Isaacs to win the Emmy, as the show is unlikely to be saved. However, we are not going to do this. We are going to continue to try and get 'Awake' saved. If it does get saved, I firmly believe that the publicity will practically win the Emmy for Jason.

The thing I believe we have done wrong in our campaign so far, is that we have not got directly in contact with NBC or other networks. We now have over 4,000 likes on Facebook, so that should be enough to make an impact, but we could still do with some more.

This Thursday (31.05.2012), we are going to campaign to get our show renewed. The campaign will be split into three parts:

Part One: Write to NBC or another network.

I know many of you would rather send emails, but letters will be much more effective. Emails can be easily filtered out, deleted, or ignored. However, letters have to be opened, and will get more attention. Letters also make it look like we've gone to more effort to do it.

What do I put in my letter? (Source: wikiHow)
If you want your letter to be read by a network executive, be brief, be real. Write an anecdote about how the show has become part of your life. The executives are TV fans, too. They'll understand, and you'll make your point.

What do I not put in my letter? (Source: wikiHow)
Writing something like "I will just die if I never see this show again" is a bit dramatic and a good way to get your letter dismissed as the rantings of a deranged viewer. You also don't want to make threats, like "If you don't put 'Awake' back on the air, I'll never watch your network again!"

Where could I send it?
NBC - 30 Rockefeller Plaza, New York, NY 10112, United States.
ABC - 77 West 66th Street, New York, NY 10023, United States.
CBS - 530 West 57th Street, New York, NY 10019, United States.
Fox - 10201 West Pico Boulevard, Los Angeles, CA 90064, United States.
AMC - 11 Penn Plaza, New York, NY 10001, United States.

Part Two: Write to or call a local or major TV news station.

If you want, aim small, try and contact your local news station. However, if you're feeling ambitious, you could aim for NBC News or another major news channel! Let them know all the effort us fans are putting in to get 'Awake' back on the air. If they do a news story on it, it could significantly increase the attention this campaign is getting, and may lead to NBC or another network picking 'Awake' up.

Part Three: Send penguin merchandise to NBC!

To participate in this part of the campaign, you can either buy:

A soft toy penguin:


A copy of the children's book 'That's Not My Penguin':

If they are ordered from 'Amazon', they can be delivered straight to NBC's offices (address is above).

Friday, 18 May 2012

Project Dreamscape: Part III

The third part of our 'Save 'Awake'' campaign will happen on 25th May 2012.

It will be split into three parts:
17.00 GMT - Try and get #SaveAwake trending on Twitter. At 17.00 GMT, everybody Tweet to BD Wong, Dylan Minnette and Kyle Killen using the hashtag #SaveAwake. If you can't tweet at this time or forget to, just tweet when you can.

00.00 GMT - 23.59 GMT - Send letter and emails to NBC and other networks with messages and a link to our 'Save 'Awake'' video. If you are going to do this, email as many of NBC, ABC, Fox, CBS or ABC telling them why they should renew 'Awake'. Also, give them a link to our YouTube video.

23.00 GMT - Perform a sleep 'blackout' outside various networks' HQs. If you are taking part, wear a red or green wristband on your arm, if possible, and take a poster saying 'Save 'Awake'' and/or a personalised message, just to show the networks what we are campaigning for. Also, if possible, bring a camera to record the event! Facebook events have been created for each 'blackout', so you can see who is attending.

Networks' Addresses:
NBC - 30 Rockefeller Plaza, New York, NY 10112, United States.
ABC - 77 West 66th Street, New York, NY 10023, United States.
CBS - 530 West 57th Street, New York, NY 10019, United States.
Fox - 10201 West Pico Boulevard, Los Angeles, CA 90064, United States.
AMC - 11 Penn Plaza, New York, NY 10001, United States.

Remember, we're on Facebook and Twitter!

Due to our blog hitting 5,000 hits today, it seems there will be a lot of people who do not know about our Facebook page and Twitter account.

Facebook -
Twitter -!/saveawake